Introduction

Digital transformation and smart products: The world around us is getting smarter and smarter and the Internet of Things continues to make its way into work and everyday life. And so there is hardly a product in the meantime where a technology-oriented person does not ask himself: “Is there an app for this?

Smart products at basysKom

Working at basysKom is correspondingly exciting. We want to help our customers to make their products more intelligent and attractive. A special focus is of course on HMIs and our technical know-how. And so, of course, Qt, cloud computing and human-machine interfaces play an important role for us. However, the success of a customer project is not only decided by the product design and the quality of the technical implementation. A deep understanding of user needs, the market situation and innovative business models are also the basis for the successful creation of a smart product.

We at basysKom and within the UX Group pursue a thematically holistic approach in supporting our customers – no matter if it is about software implementations or help with the digital transformation of their products.

For me, as a person with a strong technical and scientific background, this was also the motivation for me to start a part-time study at the WiSo-Fakultät of the Friedrich-Alexander University in Nuremberg. With this in mind, I would like to present a few thoughts on the business aspect of creating smart products in my following blog entries.